Magna Pasionista (Great Passion Procession)

Official poster and logos

The commemorative poster for the Great Passion Procession ‘Lucena Vive la Pasión’ was commissioned by the Organising Committee and created by the Lucena artist Víctor Manuel Manjón-Cabeza Ortiz, who has conceived a work rich in symbolism, emotion and a profound sense of heritage. The composition brings together three essential elements of Lucena’s spirituality: the sacred image, the church that houses it, and the vault that unites earth and heaven, creating a visual representation of the axis that defines Holy Week in Lucena: faith, art, and community.

Dominating the composition is the imposing Christ at the Column (Cristo de la Columna), one of the town’s most emblematic sacred images, framed by the main altarpiece of the Major Parish Church of Saint Matthew and the dome of the Blessed Sacrament Chapel, reNdered in sky blue as a spiritual heaven embracing devotion. The work is built around a triadic colour palette of blue, red, and gold, colours that fulfil not only an aesthetic purpose but also a deeply symbolic one: red evokes the earthly realm, gold elevates the human to the divine, and blue suggest trascendence.

On either side, arrange like processional banners, are the coats of arms of all the brotherhoods taking part in the Great Passion Procession, displayed with meticulous order and symmetry. This heraldic framework reinforces the town’s sense of unity, showing how each brotherhood ―with its own identity and heritage― forms part of a shared spirit that finds its collective expression in this Great Passion Procession.

The poster also pays implicit tribute to the ‘santero’, the human heart of Holy Week in Lucena. Although not depicted directly, the santero’s presence is reflected in the posture, strength, and expression of the Christ at the Column (Cristo de la Columna), a symbol of the dedication, endurance, and quiet devotion of generations of men who have borne the weight of tradition upon their shoulders. A fitting tribute to a living human heritage recognised as a National Asset of Cultural Interest (BIC).

As a final symbolic element, the manijero’s bell, bearing the coat of arms of the Agrupación de Cofradías, appears in the lower left corner ―an ivonic sound that will herald the beginning of this historic day. On 27th September, Lucena will not only reveal its devotion to the world, but also its ability to unite art, faith, history, and culture in a single image destined to endure in the collective memory.

Those wishing to do so may purchase a reproduction of the official poster for the Great Passion Procession ‘Lucena Vive la Pasión’, available in two formats: 50×70 cm and 30×40 cm formats, while stocks last, from the Palace of the Counts of Santa Ana (Tourist Office) and Castillo del Moral (Ciudades Medias del Centro de Andalucía, Medium-Siezd Towns in Central Andalusia). 

The official logo of the Great Passion Procession ‘Lucena Vive la Pasión’ was created by a designer from Lucena, Lourdes Flores, of the DIEV Diseño Evolutivo studio. 

At the centre of the logo stand Lucena’s most iconic architectural landmarks: the Town Hall Tower, the Major Parish Church of Saint Matthew the Apostle, and the Torre del Moral. These buildings embody Lucena’s historic and religious heritage, standing as witnesses to the town’s communal and spiritual life.
Framing the composition is the Crown of Thorns, the symbol of Christ’s sacrifice and Passion, surmounted by a golden cross that reinforces the religious identity of the Great Passion Procession.
At the lower centre of the design art the coats of arms representing the Passion and Marian images, could not be missing, as these represents two fundamental pillars of the Agrupación de Cofradías of Lucena. To further enhance the composition, golden rays emerge from the lower centre, symbolising the light and spirituality of faith.
Finally, themotto: ‘Lucena vive la Pasión’ (Lucena lives the Passion), created by Antonio Gómez, a member of the Agrupación de Cofradías of Lucena. A simple phrase with a powerful message It is rendered in a contemporary typeface that strikes a balance between the formal and the emotional The word ‘Passion’ is rendered in a handwritten script, conveying the emotion that characterises Holy Week in Lucena. The colour palette, featuring purple and gold, reflects the liturgical colours that symbolise penance.
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